Suroy & Co. is a collaboration series that celebrates the brands, places, and experiences that became part of our everyday lives. The ones we grew up with. The ones we keep coming back to. The ones that feel like home, no matter how much time passes.
From childhood favorites to cultural landmarks, each release in this collection turns shared memories into something you can wear. These are not just logos or designs. They’re stories. Moments. Chapters of who we are.
Our collaborations range from Cebuano classics like Central Ice Cream, serving sweet memories since 1955, to iconic nightlife spots like Bar Kanto, where Sinulog doesn’t end at the procession, and “one more drink” often turns into sunrise.
Some stories are about childhood.
Others are about the nights that shaped us.
This is more than merch.
It’s identity.
It’s legacy.
