Introducing Suroy & Co. — Limited drops. Proudly Filipino.

From sweet carts to household names, these are the stories we grew up with—now reimagined in every thread.

Suroy & Co.

Suroy & Co.

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    Wear the brands that shaped our stories.

    Suroy & Co. is a collaboration series that celebrates the iconic brands, flavors, and experiences that defined our lives—past and present. From local legends to cultural favorites, each drop in this collection is a wearable love letter to the brands that shaped our stories.

    Our first release features a nostalgic Cebuano classic—Central Ice Cream, serving sweet memories since 1955. Whether you remember the yellow cart on the street or the joy of your first scoop, this collab turns those moments into a shirt you’ll never forget.

    This is more than merch. It’s identity. It’s legacy.